Enter your website URL. We will analyze the page and suggest relevant Schema.org markup types.
Select a schema type to fill its details. Fields marked with * are recommended.
A schema markup generator is an online tool that turns the details of your page into valid structured data, so you never have to write code by hand. Enter your information, choose a schema type, and copy the JSON-LD output into your website. Search engines can then understand your content more clearly, and your pages may qualify for rich results.
Our free schema markup generator is built for bloggers, SEO professionals, store owners, and developers who want accurate markup without the guesswork.
Schema markup is code that describes your page’s content to search engines using the shared Schema.org vocabulary. It labels details such as a product’s price, an article’s author, a business’s opening hours, or a recipe’s cooking time.
Without it, search engines infer meaning from your text. With it, you state the facts directly in a format machines can read.
The two terms are closely related. Structured data is the broader practice of organizing information in a standard format. Schema markup is the specific Schema.org vocabulary used to do it. When you use a schema generator, you are creating structured data with Schema.org terms.
Structured data can be written as JSON-LD, Microdata, or RDFa. Google recommends JSON-LD because it lives in one self-contained script block, separate from your visible HTML. That makes it easier to add, update, and debug. Our tool generates JSON-LD by default.
Writing structured data manually is slow, and a single missing bracket or comma can break the whole block. A schema markup tool removes those risks and speeds up your workflow.
Instead of memorizing property names and nesting rules, you complete a simple form. The generator outputs correctly formatted code every time, so you can mark up a page in minutes.
Valid structured data can make your pages eligible for enhanced search listings, including product details, review stars, event information, recipe cards, and breadcrumb trails. Google decides whether to display them, so markup improves your chances but does not guarantee a rich result.
Structured data helps search engines identify the entities on your page, such as your brand, products, authors, and locations. This clarity supports accurate indexing and better matching with relevant searches.
Search is increasingly built on entities and relationships rather than keywords alone. Clean, consistent schema gives machines a reliable foundation for understanding your content.
Create markup for the most useful schema types without switching tools:
Each output follows Schema.org syntax and Google’s structured data guidelines. One click copies the code, ready to paste into your page.
Watch the JSON-LD update as you type. This helps you catch missing fields and refine your data before publishing.
The tool is free, fast, and works in your browser. There is nothing to install and no account to create.
Follow these five steps to create and publish your structured data.
Select the type that matches your page. Use Article for blog posts, Product for product pages, LocalBusiness for location pages, and FAQPage for pages with questions and answers.
Complete the fields, such as name, description, URL, image, author, price, or address. Required fields are marked, while optional fields let you add richer detail.
Review the generated script in the preview panel, then click the copy button.
Paste the script into the <head> of your page, or into the <body>, since Google supports both. On WordPress, Shopify, Wix, or Webflow, use a custom code field, header injection setting, or an SEO plugin that accepts custom schema.
Run your code through Google’s Rich Results Test and the Schema Markup Validator to catch errors. After publishing, check the enhancement reports in Google Search Console for warnings.
Article markup defines the headline, author, publish and modified dates, and featured image. It clarifies authorship and freshness, which supports content credibility.
Product schema covers name, image, description, SKU, brand, price, currency, and availability. Adding review or aggregate rating data can make listings more informative to shoppers.
LocalBusiness markup communicates your business name, address, phone number, hours, and service area. It reinforces your name, address, and phone (NAP) details and supports local SEO.
FAQPage markup structures questions and answers so they are easy for machines to parse. Google now limits FAQ rich results to a narrow set of sites, but the markup still adds clear structure to your content.
Organization schema defines your official name, logo, social profiles, and contact points. It helps search engines connect your website with your wider brand presence.
Breadcrumb markup shows your page’s path in search results, for example Home › Tools › Schema Markup Generator. This makes your URLs easier to read and your site structure clearer.
Rich results take up more space and show extra details at a glance, which can attract more attention than a standard listing.
When users see ratings, prices, or answers before clicking, they can judge relevance faster. That often leads to more qualified clicks.
Accurate LocalBusiness and Product data gives search engines the details they need to surface your listings for location-based and purchase-intent searches.
Many sites still skip structured data or implement it poorly. Doing it correctly can help your pages stand out.
Your structured data must match what visitors actually see. Marking up hidden or misleading content violates Google’s guidelines and can lead to a manual action.
Update prices, stock status, hours, and dates whenever they change. Outdated markup creates a poor user experience and can cause rich results to be dropped.
Choose the most precise schema type available. For example, use Restaurant or Dentist instead of the generic LocalBusiness when it fits.
Required fields make markup valid, while recommended properties make it more complete. Add images, ratings, and descriptions wherever relevant.
Template edits can break markup across hundreds of pages. Re-test with the Rich Results Test after each update.
Yes. You can generate as much JSON-LD as you need at no cost and without signing up.
No. The form does the technical work. You only copy the result and paste it into your page.
Schema markup is not a direct ranking factor. It helps search engines understand your content and may make your pages eligible for rich results, which can improve visibility and click-through rate.
Most sites place it in the <head> section, but Google also reads JSON-LD placed in the <body>.
Yes. A page can include several types, such as Article, BreadcrumbList, and FAQPage, as long as each accurately reflects the page’s content.
Test it with Google’s Rich Results Test or the Schema Markup Validator. Both flag errors and warnings so you can fix them before or after publishing.
Structured data is one of the simplest technical SEO improvements you can make. Choose your schema type, fill in your details, copy the JSON-LD, and publish it. Then test it, monitor Search Console, and keep your data up to date as your site grows.
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